in 2005 Warwick and Robyn Rolfe launched a small collection of carefully designed, next-to-skin Merino clothing for women and men.

In 2025 Woolerina's 20th Autumn Winter collection celebrates the foundations of the first collection - simple styling and basic lines to create wardrobe staples which will last for many seasons and years to come.

Our collection has grown to incorporate styles for babies and children over time and we are proud to be able to dress your family for warmth, comfort and style!

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From humble beginnings, Woolerina has grown into a well-known and much-loved Merino clothing label, crafting clothing for women, men, kids and babies. Our industry has undergone many changes over this time and our passion for Merino wool and local manufacturing remains as strong as ever.

We are proud to be part of the slow fashion movement where longevity and sustainability are highly valued. Each garment we design is inspired by the beauty of simplicity, timeless silhouettes and basic styling, to ensure it will last for many seasons and years to come.

Over time, our product range has grown to include styles for women, men, children and babies.

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